MAA General Assurance Phils., Inc. (MAAGAP) and Honda Cars Philippines, Inc. (HCPI) have entered into a partnership, Honda SENSING Insurance Program in support of the Honda SENSING Campaign effective January 1, 2023.

The Honda SENSING Insurance Partnership offers preferential rates for comprehensive insurance to customers who will purchase models equipped with the Honda SENSING such as the Civic, CR-V, All-New HR-V, and the recently launched All-New BR-V. HCPI continues to expand its lineup of vehicles with the Honda SENSING in its commitment to realizing Honda’s global vision of “Safety for Everyone.”

Honda has always strongly advocated road safety and HCPI is among the first car brands in the Philippines to offer a suite of driver-assist safety features which we now know as Honda SENSING. This is in line with Honda’s mission to provide safe and reliable vehicles to realize zero traffic collision fatalities, in which not only automobile occupants, but everyone, including pedestrians and other road users, may share the road safely and with peace of mind.

Honda SENSING offers advanced safety technologies that provide protection by giving warnings and automatically taking action to reduce the risk of accidents including:

  • Lead Car Departure Notification System (LCDN) - keeps you informed by alerting when the car in front of you has moved ahead from a standstill.
  • Collision Mitigation Brake System (CMBS) - helps in time of a possible vehicle collision or when pedestrians are detected in front. CMBS is designed to provide warning to prevent a potential collision or reduce vehicle speed to lessen the impact of an unavoidable collision.
  • Lane Keeping Assist System (LKAS) - keeps the vehicle at the center of the visible road lanes and in the best driving position as it guides you to follow the flow of the road.
  • Road Departure Mitigation System with Lane Departure Warning (RDM with LDW) - helps you avoid collision by providing audible and visual warnings whenever the car swerves to the other lane without the proper use of signal lights, while the LDW or Lane Departure warning notifies you when going off-course.
  • Adaptive Cruise Control (ACC) - helps maintain a stable speed at a driver-determined distance from the vehicle in front.
  • Auto-High Beam (AHB) - this system allows the driver to automatically turn on the high beams when there are no other vehicles ahead and lower the beam appropriately when encountering oncoming traffic.

The reputation and commitment of both MAAGAP and HCPI to enhance safe driving and road traffic security make us ideal collaborators in our shared mission to enrich the lifespan and residual value of the Honda vehicles.

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The birth of MAA General Assurance Phil., Inc. (MAAGAP) took place when its parent company, MAA International Group Ltd. (MAAIG) from Malaysia ventured to strategically expand its business in Asia. MAAIG is an offshore composite insurance company licensed under the Offshore Insurance Act 1990 in Labuan International Offshore Financial Centre (IOFC) to underwrite life and general insurance and reinsurance business. Gearing for the planned expansion, MAA procured the insurance license of the then Paramount Insurance Corporation and renamed it MAA General Assurance Phil., Inc.

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Published on October 05, 2023
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